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LVCVA |
Gen Z perceives Las Vegas as “Nothing authentic about it, seems fake and try-hard.” But in reality, Vegas is the most authentic place you can go. A city that isn’t scared to have a multitude of interests. You can not fit Vegas into a box. Vegas stays true to itself by embracing its different sides. It is the embodiment of authenticity.
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Erewhon
Erewhon, like Vegas, sells an authentic product and feeling. Erehwon, while it is technically a grocery store, is so much more. “Erewhon has become one of LA’s few places that cultivates community. It's all-day cafés serve 100,000 customers per week and have become as much of a social hub as they are a shopping experience” says Vogue.
Podcasting
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We’re bringing together an unexpected duo, Mel Robbins and Las Vegas native Tana Mongeau, for a weekend in Vegas where each plans the other’s itinerary. By the end, they’ll host live podcast shows at different venues and reflect on their experiences, sharing why Gen Z should explore all sides of Vegas.
Vegas Does Not Try to Be Anything but its Authentic Self.
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