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Jack Daniel's BBQ Sauce | Down to Grill
Jack Daniel's is DTG. Everywhere, all the time, no matter what. He's down to grill.
OOH:
Visually depicts the possibilities that grilling with Jack Daniel's BBQ sauce is endless.
Experiential:
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Where You'd Never Except the Cookout to Be
After dismounting from the chair lift, skiers will enter a hot, smoky, flavorful experience. The shredding will have to wait; the skis, gloves, and goggles are coming off because the flavors of Jack Daniel's barbecue sauces are undeniably irresistible EVERYWHERE.
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Creative Team | Brooke Burrows X Cara Lacey
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